PowerOptimal - Social Media Launch
Anastasia Solovyova
Content Creation
PowerOptimal, founded in 2014, is a leader in sustainable, smart, simple energy solutions, specialising in hot water. Their technology platform is built on proven South African electricity demand management technology, with a strong track record of successful installations over more than 10 years.
Power Optimal's intellectual property and manufacturing are proudly South African. Their engineers bring over 60 years’ combined experience in light current electrical design and manufacturing.
The Challenge:
Low Awareness, Big Opportunity
When we started, PowerOptimal had fewer than 100 followers across all social media platforms. The hot water industry as a whole was rather poorly represented online, leaving us with a major awareness gap to fill. The Elon100 was a groundbreaking product, but few people even knew it existed.
No Consistent Brand Identity
PowerOptimal’s messaging and visuals were all over the place. There was no clear brand voice or look to connect with their audience. Without a consistent identity, it was hard to stand out in a crowded—and underrepresented—market.
No Systems, No Insights
Managing social media was chaotic. No scheduling, no reporting, no way to track what was working (or what wasn’t). This meant they were missing opportunities to grow and engage with their audience.
We had a big task ahead: build awareness, craft a strong brand identity, and implement systems to deliver measurable results.
The Approach
Our Objectives
Launching PowerOptimal meant tackling clear, ambitious goals to elevate the brand and build momentum. Here’s what we set out to achieve:
Increase Brand Awareness: Put PowerOptimal on the map in a niche, underrepresented industry.
Educate the Target Audience: Simplify complex concepts and showcase the value of energy-efficient water heating.
Showcase Customer Success Stories: Use real-world case studies to demonstrate results and build credibility.
Establish Thought Leadership: Position PowerOptimal as a trusted voice in renewable energy and solar solutions.
Enhance Customer Engagement: Create a two-way dialogue to connect with homeowners, installers, and developers.
Highlight South African Expertise: Celebrate the brand’s heritage and innovation in solving local energy challenges.
Our Strategy
We developed a focused strategy to ensure PowerOptimal's voice was clear, consistent, and compelling.
Deep Research: We identified key topics and content tailored to their target audiences, from homeowners to property developers. Each piece of content was grounded in real data and industry insights.
Advanced Reporting: To track performance, we implemented third-party integrations like Google Tag Manager, GA4, and Meta Custom Events, giving us robust analytics to measure success.
Daily Engagement: Through comments and conversations in industry forums, we kept the brand visible and active, building trust within the community.
Content Planning: Monthly content calendars were crafted, posting an average of three times a week. Each post was designed to educate, engage, and inspire action.
Customer Stories and Heritage: We brought PowerOptimal’s South African roots to the forefront, connecting audiences with the brand’s mission and local impact.
We approached every detail with one goal in mind: to launch PowerOptimal as the go-to name in solar-powered water heating. And we did it with precision, consistency, and strategy.
Results:
Through a focused and data-driven approach, we delivered transformative results for PowerOptimal, positioning them as a leader in the renewable energy space. Here’s a snapshot of the incredible growth we achieved:
Follower Growth
222.7% across all channels
This significant growth reflects the power of consistent content and active community engagement.
Engagement Explosion
Achieved 4.2K content interactions, marking an impressive 409.8% increase.
Engagement spiked during key campaigns.
Content Production
Successfully planned and executed two video productions, which formed the foundation of the content used throughout the campaigns.
These high-quality video assets became the cornerstone of our strategy, providing engaging material for the distribution channels.
Link Clicks
Drove 25,000+ link clicks, an outstanding 742.3% increase.
This reflects the success of our call-to-action strategies in driving traffic to PowerOptimal's website and key landing pages.
Content Reach
Reached over 400,000 people, representing a 367.4% increase.
This level of visibility helped boost brand awareness and solidified PowerOptimal’s presence in the solar energy space.
Video Views
Generated 694,500+ video views, a testament to the effectiveness of our visually engaging content strategy.
Video content became a cornerstone of building brand recognition and trust.
