6+ Hours Saved Weekly: Plan, Brief, Review, Post, all in one place.
Oliver Kopp
AI Automation
Jun 1, 2025
1. Client Overview
This solution is built for brands running high-volume content calendars — from social media teams to marketing departments struggling with chaotic workflows, missed deadlines, and posting errors.
2. The Challenge
Inconsistent processes across planning, briefing, reviewing, and publishing content create a ripple of issues:
Posts get lost in email threads or spreadsheets.
Team members miss handovers or skip reviews.
Publishing happens late — or not at all.
There’s no single source of truth for what's live, in review, or still in draft.
For most teams, this costs time, creates misalignment, and adds unnecessary stress.
3. The Solution
MOLI built an automated content operations system inside ClickUp, integrated with Make.com, built to handle every part of the content lifecycle.
Key features:
Task routing: Assignees are automatically updated based on lifecycle stage (e.g. “Review > Approve > Schedule”).
Smart filtering: Content is filtered and handled differently based on type (video, image, blog, etc.).
Central control panel: All planning, briefing, reviewing, and posting happens in one unified space — no more tools scattered across the team.
4. The Results
Up to 6 hours saved per week for large content teams
Fewer posting errors and handover issues
Reduced stress for founders and marketing managers
A clear, scalable system that grows with the business
